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Alice Collier

Associate

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As an Associate in the Retail Rating team, I specialise in providing strategic business rates advice and delivering high-quality service for retail and restaurant properties throughout London and the South East of England. My primary focus is on understanding and meeting my clients’ unique needs, ensuring that my advice is tailored to their specific requirements.

I bring a wealth of experience and expertise to clients in the retail and restaurant sectors, including high street and shopping centre locations, prime Central London, retail parks, convenience stores, and drive-thru establishments. My core expertise is in delivering strategic advice to both occupier and landlord clients to mitigate business rates liability effectively and tactically negotiating with the Valuation Office Agency. I also collaborate closely with our rates payment team to manage client portfolios, develop detailed liability budgets, and liaise with billing authorities to realise substantial savings. 

 

With over 10 years of experience in the business rates sector, I possess in-depth knowledge of rating law and the intricate rating appeals system. This expertise enables me to consistently achieve outstanding results through both written and oral negotiations. I am also experienced in representing clients at Valuation Tribunal, guiding them through the entire process, and providing detailed recommendations when desired outcomes are not achieved through negotiations, including assessing the benefits and risks of pursuing an appeal. 

 

I am a proud member of the RICS and the Rating Surveyors’ Association, committed to staying informed on current market issues alongside other leading professionals in the sector. My dedication to delivering best-in-class service ensures that my clients receive the highest level of strategic business rates advice and support. 

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